Privacy Policy
Your privacy whilst browsing and using our website is very important to us and something we take very seriously. We understand that when you enter your details on our website, you trust us to act in a responsible and secure manner. To ensure we meet these high standards we have put several measures in place.
What data do we collect?
Hifonix Privacy Policy
Effective Date: 14/09/2024
At Hifonix, we take your privacy seriously and are committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, and share your data when you visit our website, including the use of Google Analytics for tracking purposes.
1. Information We Collect
When you visit the Hifonix website, we may collect both personal and non-personal information:
Personal Information: You may provide us with your details, such as your name, email address, and phone number, when you contact us, subscribe to our newsletter, or make purchases.
Non-Personal Information: We automatically collect non-personal information using cookies and tracking technologies, including Google Analytics. This data may include:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on our website
- Referring/exit pages
2. Use of Google Analytics
Hifonix uses Google Analytics, a service provided by Google, Inc., to help us understand how visitors interact with our website. Google Analytics collects data such as:
- The pages you visit and your activity on our site
- Demographic information (age, gender, interests)
- Geographical location
- Traffic sources (how you found our website)
Google Analytics helps us improve our website, tailor our content, and enhance the user experience.
3. How Google Analytics Works
Google Analytics uses cookies—small text files stored on your device that track your interactions with our site. The information collected by the cookie is sent to and stored by Google on servers in the United States.
For detailed information on how Google uses the data, please visit the Google Privacy & Terms page.
4. How We Use the Information
The data we collect through Google Analytics is used to:
- Analyze how users interact with our website
- Improve the performance and functionality of our site
- Provide personalized content and offers
- Monitor traffic and trends to optimize marketing efforts
Hifonix does not use Google Analytics data to identify individual users; all data is anonymised wherever possible.
5. Opting Out of Google Analytics
If you do not want Google Analytics to track your data, you can:
Disable Cookies: Adjust your browser settings to block cookies.
Use Google’s Opt-out Tool: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being collected across all websites.
6. Sharing of Information
We do not sell, trade, or otherwise transfer your data to outside parties, except in the following circumstances:
Service providers who assist us in operating our website or conducting business, and are bound by confidentiality agreements.
As required by law, to comply with legal processes, or to protect the safety and security of our users and our business.
Google may also share data in accordance with their privacy policies.
7. Data Retention
We retain the information collected through Google Analytics for a maximum of [Insert Time Period], after which it is automatically deleted. You can request the deletion of your personal information or data by contacting us directly.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we have collected about you
- Request corrections or deletion of your personal information
- Opt out of tracking and targeted marketing
- Withdraw consent for data collection at any time
For further details about your privacy rights, contact us using the information below.
9. Changes to This Privacy Policy
Hifonix reserves the right to update this Privacy Policy time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by updating the “Effective Date” at the top of this policy.
10. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please reach out to us at:
Hifonix
sales@hifonix.co.uk
01213825444
396 Birmingham Road, Sutton Coldfield, B72 1YJ.
We do not share these details with anyone. We also do not store, nor will we ever envisage to retaining any payment details such as your credit/debit card details.
How do you protect my payments online?
We can assure you that every order you make on our website is safe. We use strict security precautions to make our website safe, including the use of a Secure Socket Layer (SSL) server. Any information you enter while you’re using the secure server is encrypted before being transmitted, so it is virtually impossible for an outside party to access or intercept your information.
Third Party Services
At Hifonix we do make use of third-party services, namely from Google to analyse the behaviour of customers online so that we can cater exactly to their needs. During this process, no personal customer data is stored. The only data we monitor are the links you visit whilst browsing on our website so be rest assured that no sensitive data is held on our systems.
Cookies
Cookies are small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.
Policy Feedback
We welcome any feedback or questions you may have regarding our Privacy and Cookies Policy and we’ll be more than willing to go over these aspects in more detail. If you would like to contact us you can do so via our contact form or by post at: Hifonix, 396 Birmingham Road, Sutton Coldfield, West Midlands, B72 1YJ