ARES S

The Power Unleashed

The Greek God of War is fearsome, relentless, and strong. Hungry for constant combat, he brings forth an immense sense of POWER in all his battles.

Featuring a proprietary dual geometric design, ARES S showcases an enhanced sound characterized by a warm vocal that is both mesmerizing and alluring. With an improved frequency response, ARES S presents itself as a lush and emotive cable that is cleaner and more detailed.

Just like the all-powerful sword that the God of War uses to hack down the toughest of armours from its enemies, ARES S reveals the deepest emotions and soul of music tracks. Fall under ARES S’ power and submit yourself to its hypnotic pull.

Classics Reborn: Enjoy The Greatness

Creating an extraordinary foundational series is no easy feat. Conceptually, we wanted to provide exceptional value through our decade’s worth of experience and research, and what’s better than to pay homage to our iconic ARES II. We then looked into the material and technology used for the legendary copper in ARES II. Turning the dial up to max, we are proud to share with the world an Enhanced and Optimised sound that not only sounds phenomenal but is also gentle on the wallet. Packing on as many perks as possible, Signature Series will come with ConX-ready 2-pin connectors and a carry pouch.

The tri-factor focus for this series revolves around < SOUND. MATERIAL. DESIGN >.

SOUND

For this new series, we are putting our brand out there – Effect Audio, as a testament to great sound. Over the years, many economical options have emerged and we are eager and confident to show that with our experience, we have what it takes to provide exceptional value while exceeding sonic expectations for an entry-level cable.

MATERIAL

While approaching the sound design and pushing the limits of what our cables can sonically achieve at the given price range, we ensured that only the top-grade materials are used. Applying the lessons learned from our flagship models and experience gained over the years, we are able to design and execute new outstanding cable geometries and structures to achieve the audio quality that is worthy of Effect Audio’s stamp of approval.

DESIGN

In order to provide even more value to our customers, we have proudly designed a custom Y Split and Termination just for this Series. From the intricacy of multi-sides polished/brushed aluminium mix to the raw beauty of the Forged Carbon Fibre, the design team spared no effort in creating an aesthetic that is a feast for the eyes.